Competitive Intelligence is the ability to acquire skills and knowledge about a specific industry. In this instance, it is about knowing, understanding, analysing and evaluating information and data about your competitors. The idea is that this information will give you a head start of what you need to do, and determine the gaps in the…
This article will focus on online business ideas for beginners. As you know the online world has an ocean of opportunity for you to exploit from a business point of view. There are some business models that are complicated, and there are some that aren’t. However, they all require hard work. When sifting through this…
When starting from the beginning, learning how to get 10k followers on Instagram seems like an impossible task. Instagram is a great tool to use to grow a community and increase your social proof online. It is no secret that it is the most engaging platform online, but it is also the most depressing. Baring…
Part 2 of this article is about how to create a Facebook Ad. If you haven’t read part 1 you can do so here. Before you carry on reading you should have done your customer and competitor research, crafted your messaging, and built your landing pages. All of this needs to be congruent to creating…
Learning how to design a landing page is crucial for your online business. A good landing page can help increase your email leads, which could lead to potential customers in the future. Your landing page needs to be congruent to the platforms that led to your audience arriving at your landing page. There are many…
As a Personal Brand, it’s important that you create a powerpoint presentation that sells. This means creating a signature talk around a niche topic, that sells a product or service at the end of it. If you think about it, a signature talk or a powerpoint presentation is the basis of your business. All your content…
If you could get business tips for success from someone who has successfully built a property empire over the last 15 years, would you get it? I went to Ghana in December for 2 weeks and stayed with my uncle. His business journey is incredible and inspiring to hear. The first time I heard it,…
Learning how to become an author is an aim that every personal brand should have in their midst. It positions you as an expert straight away, as it reveals that you can teach a specific niche. I started my book writing journey back in 2016 and published my first book in 2017. You can find…
For many personal brands, the biggest barrier they have is knowing what email marketing strategy to employ and how to build an email list. Many people are blinded by the relevance of building an email list, but it’s probably the most important business activity you could perform. If anything you should be aiming to build…
It’s very important to realise that in this digital age there is an overwhelming amount of content out there, making it difficult to know where you stand. Google is home to a vast amount of content aimed to help us search for items. The key is to produce content that can be searched for. My…
In light of all the opportunities concerning advertising, it has never been more important to learn how to write a blog post on WordPress. Content marketing is an underrated activity based on the fact that not many people like doing it. Because of this, it gives an opportunity to those dedicated enough to produce content…
If you create WordPress blog from scratch it isn’t as difficult as some people make it out to be. In fact, if you’re skilled enough, you could build a WordPress site in 90 minutes! In this article, I am going to show you step-by-step how to build your WordPress website from scratch. This may make…
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