SWOT analysis is a great personal development and business tool, to discover what needed to achieve results. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this to identify how you can move forward and achieve success in the future by diagnosis using SWOT analysis. An additional business tool is PEST analysis i.e. Political, Economic, Social, and Technological factors. All great things to consider when trying to move forward in your business the smart way and achieve results!