7 Steps to Improve Your Competitive Intelligence
Entrepreneurship

7 Steps to Improve Your Competitive Intelligence

Competitive Intelligence is the ability to acquire skills and knowledge about a specific industry. In this instance, it is about knowing, understanding, analysing and evaluating information and data about your competitors. The idea is that this information will give you a head start of what you need to do, and determine the gaps in the…

The Marketing Research Process for Personal Brands
Entrepreneurship

The Marketing Research Process for Personal Brands

Every business owner needs to go through a marketing research process. This is so that they can understand their market and define any opportunity gaps that they can capitalize on. Without the right sort of marketing research process, you will find it hard to engage with your audience. In addition, it becomes more expensive because,…