We are dedicated to helping service professionals and brands build sincere, visible and highly valued businesses in their industry. My company "Masteri" provides consulting and bespoke services around business, leadership and management to help businesses achieve impact and growth.

Executive Coaching

Being a Manager, Leader or business owner requires you to where many hats. Executive coaching is an avenue used to do to do three things, raise your awareness through clarity, commit to responsibility, and facilitate the processes of taking action on your goals. This indirectly and directly helps to shift culture, and gives coachees a new found focus that helps with understanding systems, problem solving, team building and planning.

With this service has help service professionals and brands to:

  • Maximise performance specific to a business or leadership goal
  • Improve goals with better clarity and accuracy
  • Influence culture related to business operations and management
  • Facilitate increased creativity, confidence and problem solving towards business and leadership goals

Business Strategy & Planning

All businesses need to be aware of the strategy they are employing in order to build, run and grow a successful business. This comes down to clarifying goals and objectives, understanding your market, and knowing how to position yourself in the marketplace. To support your strategy you also need to distinguish a dynamic plan that facilitates the implementation of any given strategy. At the heart of every business this needs to be a priority.

With this service has help service professionals and brands to:

  • Define current business impact via audit and profiling
  • Determine their core market offering
  • Discover their target audience
  • Develop a robust business system

Public Speaking Training

As much as online seems to be the thing, offline is ever increasingly becoming a rising star. Whether people admit to it or not, inital customers may be word-of-mouth from events, conferences or people you know. As a brand it is important your carry a strong message whether you go, particularly when on stage. What you say and how your present yourself will be key in the first inital seconds of meeting an audience. It could be the difference between a sale and no sale down the line. The aim is always to provide value, above all other things.

With this service has help service professionals and brands to:

  • Have a sales presentation template that converts online and offline
  • Have a template that works for keynote presentations
  • Develop the confidence required to deliver a talk
  • Obtain the ingredients for running successful seminars and workshops

Web setup and Management

Once you have a sound approach to your business, your customers need to be able to find you online. There are many service professionals and brands that have not set themselves up properly only, missing key search engine optimisation criterion and performance maintenance practices that inhibit visibility. On the other hand it is important to also have a well branded website, that is user friendly and rich in valuable content.

With this service has help service professionals and brands to:

  • Setup website assets to house your intellectual property
  • Create a simplistic and attractive website that engages prospects
  • Implement relevant and updated SEO practices
  • Produce high quality engaging content

Social Media Marketing

Social Media is another way to connect with your audience and develop an interactive relationship with them. It's sensible to at least have one social media platform to help your audience better understand the business and the brand. Rather than seeing it as a marketing tool, see it as a way to connect with a wider audience.

With this service has help service professionals and brands to:

  • Construct a social media marketing plan
  • Gain competitive insight into the best strategy to employ
  • Better manage and post high-value content
  • Adopt higher engagement with your content

Advertising & Email Marketing

As a service professional communication is extremely important. In the rise of social media, email is still one of the best ways to update, inform and convert people to your services. In the rise of digital marketing gurus, email communications have been made to feel complex and esoteric in nature. However, when done right, with the mindset of simplicity, you are more likely to engage with your audience. This also applies to video marketing using platforms such as YouTube and Facebook to spread a message.

With this service has help service professionals and brands to:

  • Develop a funnel to capture emails
  • Put together a lead magnet draws attention to your services
  • Create video marketing campaigns made to convert
  • Construct simple email marketing campaigns made to convert

Hey there! I’m Michael Tabirade and I help Personal Brands discover, develop and deliver their expert-based business using digital marketing.

I know it’s not easy trying to start your own business and still live the life you want to live. It takes extreme sacrifice, effort and energy to do it well, whilst competing with everyone else in your industry. It can be frustrating, and even though you don’t want to lose hope, secretly behind everyone who believes in you, you do… I know exactly how this feels…

Sometimes all you need is patience, and other times it’s a lack of knowledge and direction. So after many of my friends and family were asking for Business & Leadership help, I put together a programme to do just that…

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