EP7 – WHAT AN ENTREPRENEUR NEEDS TO KNOW ABOUT INTELLECTUAL PROPERTY
Episode 7 features Jane Mirembe, a Trainee Lawyer who specializes and has a love for Intellectual Property (IP). She explains the different types of IP out there, and the basics behind what an Entrepreneur and Personal Brand needs to know.
You will find the following:
- 01:26 – Introduction
- 09:05 – What is IP?
- 10:31 – Protecting reputation
- 10:58 – Defining Passing off
- 13:48 – What counts as IP and what type of protection is there?
- 14:51 – Trademarks
- 21:06 – Copyright
- 24:26 – Design rights
- 29:07 – Patents
- 36:45 – Passing off and Confidential Information
- 39:17 – What do Personal Brands need to know about IP?
- 44:10 – What mistakes and challenges do entrepreneurs have when it comes to IP?
- 48:27 – Where do you see the industry going
- 54:53 – 8 Rapid Questions
You can find Jane at:
Website: about.me/janemirembe
Instagram: @mirem19
