Articles, insights, and advice to help direct your entrepreneurship in the right direction
Introduction. In this newsletter I’m going to be talking about how you can successfully build a portfolio career. This is the new way to create a career, as opposed to pursuing a career. It is becoming even more important to do this because as you know, the labour markets are changing. The term career portfolio…
Today I’m going to be talking about a portfolio career and how you can start one. Whether you’re a contractor or a permanent employee, this will be relevant to you. Portfolio careers are becoming more important due to some of the following factors: This is not a full list of factors but gives you a…
Not sure how to keep productive while trying to build your business as an entrepreneur? Well in this article I’m going to be talking about some key steps in order for you to stay productive and really utilize this opportunity during this pandemic. Productive planning If you read my previous article on how to stay…
This article is going to be focusing on how you can improve your Google indexing by using Google console. Although there are many different factors to help you improve your Google indexing, Google console is a quick and easy way to help you do this. The purpose of Google console is to help Google for…
Competitive Intelligence is the ability to acquire skills and knowledge about a specific industry. In this instance, it is about knowing, understanding, analysing and evaluating information and data about your competitors. The idea is that this information will give you a head start of what you need to do, and determine the gaps in the…
This article will focus on online business ideas for beginners. As you know the online world has an ocean of opportunity for you to exploit from a business point of view. There are some business models that are complicated, and there are some that aren’t. However, they all require hard work. When sifting through this…
Learning how to build your email list organically could be one of the most sensible things you do. Although it requires a lot of hard work and time, the benefits mean that you could have free marketing. The other option is paying for email leads using Facebook Advertising, using other PPC methods and hosting events…
Do you want to know what business development plan you need to employ as a personal brand? If you’re a coach, consultant, mentor, blogger or author, then the answer is yes! If you’re passionate about solving a specific problem for a core audience that’s great! But you cannot go in blind. You need to have…
Wouldn’t it be great to know how to start a business with low investment? Many aspiring entrepreneurs want to do this but don’t know how. We are part of an economy that is overloaded with information. This creates inconsistent and confusing messages for many. The most obvious benefit to starting with low investment means there…
Every business owner needs to go through a marketing research process. This is so that they can understand their market and define any opportunity gaps that they can capitalize on. Without the right sort of marketing research process, you will find it hard to engage with your audience. In addition, it becomes more expensive because,…
When starting from the beginning, learning how to get 10k followers on Instagram seems like an impossible task. Instagram is a great tool to use to grow a community and increase your social proof online. It is no secret that it is the most engaging platform online, but it is also the most depressing. Baring…
![[Facebook Ads] How to create a Facebook Ad: Part 2](https://michaeltabirade.com/wp-content/uploads/2019/02/Facebook-Ads-768x511.jpeg)
Part 2 of this article is about how to create a Facebook Ad. If you haven’t read part 1 you can do so here. Before you carry on reading you should have done your customer and competitor research, crafted your messaging, and built your landing pages. All of this needs to be congruent to creating…
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