7 Steps to Improve Your Competitive Intelligence
Entrepreneurship

7 Steps to Improve Your Competitive Intelligence

Competitive Intelligence is the ability to acquire skills and knowledge about a specific industry. In this instance, it is about knowing, understanding, analysing and evaluating information and data about your competitors. The idea is that this information will give you a head start of what you need to do, and determine the gaps in the…

The Marketing Research Process for Personal Brands
Entrepreneurship

The Marketing Research Process for Personal Brands

Every business owner needs to go through a marketing research process. This is so that they can understand their market and define any opportunity gaps that they can capitalize on. Without the right sort of marketing research process, you will find it hard to engage with your audience. In addition, it becomes more expensive because,…

EP12 – How to Start a Profitable Travel Business – Doyin
Entrepreneurship | The Masterclass Podcast

EP12 – How to Start a Profitable Travel Business – Doyin

Doyin Sogbesan aka “move with Doyin” is an enthusiastic and dynamic travel expert who has built her profitable travel business on her passions. She believes that travel has the opportunity to open your eyes to new knowledge, new wisdom and new experiences. Listen to this podcast and learn how she has been able to build…